Brad Rickard is the Ruth and William Morgan Associate Professor of Applied Economics and Management. His teaching and research focus on the economic implications of policies, innovation, and industry-led initiatives in food and beverage markets. Results from his research have been highlighted by various media outlets including Buffalo News, The Economist, Freakonomics.com, National Public Radio, The Wall Street Journal, Washington Post, and Wine Spectator. Professor Rickard is currently writing a book titled "Agricultural Policy and Global Food Markets" that will be published by Routledge in 2018.
Professor Rickard's research program examines issues at the intersection of agricultural markets, food policy, and international trade. His research has assessed how markets for specialty crops respond to changes in nutrition and health information, food labeling practices, promotional efforts, agricultural policy reform, trade liberalization, and the introduction of new technologies. Current work is studying the economics of food waste and the effects of policy initiatives that might be used to mitigate food waste.
Outreach and Extension Focus
Professor Rickard's extension program is closely tied to his research activities and focuses on answering economic, marketing, and policy questions that are important to horticultural producers, particularly fruit and vegetable growers, in New York State. In addition, as part of his extension program he works with researchers across units in the College of Agriculture and Life Sciences to study issues in a multi-disciplinary framework.
During the Spring semester Professor Rickard teaches AEM 4310, Agricultural and Food Policy. This course introduces students to a wide range of government programs that influence the production and consumption of farm, food, and beverage products. The primary objective of AEM 4310 is to develop students' understanding of how economic analysis can be used to assess the consequences of public policies applied to food and agricultural markets.
Awards and Honors
- Faculty Advisor to Outstanding MS Thesis (2013) NAREA
- Gergaud, O., Livat, F., Rickard, B. J., & Warzynski, F. (2017). Evaluating the Net Benefits of Collective Reputation: The case of Bordeaux wine. Food Policy. 71:8-16.
- Wilson, N. L., Rickard, B. J., Saputo, R., & Ho, S. (2017). Food Waste: The role of date labels, package size, and product category. Food Quality and Preference. 55:35-44.
- Rickard, B. J., Richards, T. J., & Yan, J. (2016). University licensing of patents for varietal innovations in agriculture. Agricultural Economics. 47:3-14.
- Chen, X., Kaiser, H. M., & Rickard, B. J. (2015). The Impacts of Inclusive and Exclusive Taxes on Healthy Eating: An Experimental Study. Food Policy. 56:13-24.
- Doerflinger, F. C., Rickard, B. J., Nock, J. F., & Watkins., C. B. (2015). An economic analysis of harvest timing to manage the physiological storage disorder firm flesh browning in ‘Empire’ apples. Postharvest Biology and Technology. 107:1-8.
- Rickard, B. J., McCluskey, J. J., & Patterson, R. W. (2015). Reputation tapping. European Review of Agricultural Economics. 42:675-701.
- Liaukonyte, J., Richards, T. J., Kaiser, H. M., & Rickard, B. J. (2015). Under-contribution to generic advertising due to self-interested inequity aversion. European Review of Agricultural Economics. 42:473-497.
- Rickard, B. J. (2015). On the political economy of guest worker programs in agriculture. Food Policy. 52:1-8.
- Lusk, J. L., McFadden, B. R., & Rickard, B. J. (2015). Which biotech foods are most acceptable to the public? Biotechnology Journal. 10:13-16.
- Richards, T. J., & Rickard, B. J. (2014). Patents as options: path-dependency and patent value. European Review of Agricultural Economics. 41:817-841.